I’ve been writing movie reviews with my friend Maria on a new blog we called Celluloid. It’s been a lot of fun to share my thoughts about good cinema with her and the world. Recently, I blogged about my experience watching The Number 23. I was surprised, though, when I looked back at the post:
The idea [of the number 23] fascinated me (and the poster looked cool), so I went to see the movie
Yes, the poster was cool. There’s Jim Carrey with writing all over his face, looking wild and insane, against a dark background. It’s all good marketing. I didn’t go check reviews of the movie like I normally do. I don’t like Carrey’s comedic acting. But the poster influenced me to go and so I went….
…the movie was lousy.
I think it says a lot about advertising – about how much trust even the most intelligent or street-wise of us put into advertising. I don’t feel like I was duped or anything. I realise that the poster influenced my decision. Kudos to the people who crafted this excellent poster! I only wish they had done the movie as well as its advertising!
M
29 April, 2007 at 2:42 pm |
Matt,
not that I am anal about spelling, but it is “lousy” and “kudos”
Cheers, Andrew
29 April, 2007 at 5:40 pm |
Yes, the poster and the trailer did look cool. I was tempted to go and see the film as well. Don’t you just love advertsiing.
30 April, 2007 at 11:57 am |
Seems like diebmx on Flickr also found the advertising campaign interesting.
M