I recently posted an article on Enterprise 2.0 on The AppGap about an adoption model extending the work of Stuart French on adoption of wikis in small and medium enterprises. It explains some of the rationale as to why, in some organisations, the “build it and they will come” attitude is successful — the suggestion being that both the organisational and personal culture is ready to receive the change. In those organisations where it is not successful, the inference is that there are a number of factors, from either or both the organisation or the personal, that can work against adoption.
… of course, I then woke up the next morning with ideas on how to further improve the model …
Stuart’s model is great for its simplicity and to begin to ask the question of what factors contribute to successful adoption within an enterprise context. But I’d like to understanding it in the wider context, and in particular, how it relates to knowledge management and personal information management.
As always, as a continued discussion and evolution of these ideas, both Stuart and I would love your feedback.
M
19 November, 2008 at 5:11 am |
Though I think that Creator contributions would seem more likely to be tactic knowledge from a bottom-up strategy, in reality there is not such a clear delineation between explicit and tactic knowledge…not matter what the adoption strategy. Individuals naturally integrate their view of the world when contributing to topics.
Interestingly, I’ve found the Critics to be the ones who contribute more tactic knowledge around processes and procedures. Also, I’ve found that within the enterprise people vary in their role in the Activity Domain. Meaning, that sometimes they’re a Spectator, sometimes a Critic, sometimes a Creator, etc. I find that the higher the need to find information the more likely someone will put themselves “out there” to ask questions or make comments. And the higher one’s comfort level is on the topic, the more likely they are to answer. Self-confidence is a large motivator (or de-motivator) when it comes to contributing on any level.
19 November, 2008 at 7:54 am |
It would be interesting to explore the ideas of the roles in social computing, as defined by Forrester’s research, and their links to tacit and explicit knowledge outputs.
Perhaps in another iteration?
Maybe you’d like to help contribute to Stuart’s and my thinking
M