Government 2.0 — trends and strategies

Last Thursday afternoon, I presented to the Web Standards Group on a topic dear to my heart — government 2.0. It comes off the back of a number of projects I’ve now worked with in government where web 2.0 tools have been used, the first being about two years ago when I suggested the use of a wiki as a way of sharing knowledge with external stakeholders.

In my new government project, I’m designing our strategy to leverage a range of social media, from blogs to delicious. This hopes to engage people leading up to the launch of a new website through a project blog, and draw on the way Google loves conversations to lead them to it.

Of course, the project doesn’t stop there. We’re only just getting through our planning and user research stages. I’m hoping that early next year I’ll be able to show you more of what we’re done, particularly in how we’re intending on tackling the sensitive issue of actually engaging in conversation with the public in a responsive, real, and relevant way.

M

One Response to “Government 2.0 — trends and strategies”

  1. Jeffrey Levy Says:

    Hi. I’m the National Content Manger for the US Environmental Protection Agency. I’m also co-chairing a social media group among American gov’t Web folks at the federal, state, and local levels.

    I really liked your slideshow above, and I’m wondering whether you’d email it to me? I clicked the “email” button in the player, but it didn’t do anything.

    I’d also like to connect with the people in the Australian gov’t who are writing social media policies. Is that you? Could you please send me contact info for them?

    Thanks!

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