Intranets are strange things. The term was coined by Stephen Lawton in 1995 who observed that people were making small websites internally to facilitate the sharing of information.
In a few short years we had such high hopes for our intranets:
| 1. Better communications | 90% |
| 2. Improved processes | 80% |
| 3. Knowledge sharing best-practice | 72% |
| 4. Improve efficiency | 65% |
| 5. Reduction in paperwork | 65% |
| 6. Avoid duplication of effort | 62% |
| 7. Real-time information sharing | 55% |
| 8. Cost savings | 55% |
Source: Melcrum Intranet Survey (2001)
But within three years we’d spend over $10 USD billion for what amounted to little more than an electronic filing cabinet. In essence, we had killed intranets because we had forgotten that these are all people issues, not technology problems.
Today, though, with Web 2.0 technology and the tools we call social media, people can now interact in online environments pretty much in the same way they in the real world.
This presents an amazing opportunity for organisations — returning to sharing knowledge and information being about people talking to people, rather than it being about sticking it away in a document repository.
The key to success of future intranets, therefore, is to adopt a more social approach to collaboration through supporting sharing and personal identity, having simple processes for creation and updating information, responsive, personal and relevant conversations.
M










16 March, 2009 at 9:00 pm |
I admined a Local Government website/intranet from 2001-07 and had exactly this impression. Coming from a – partially – training background, 1st I tried bringing sections of staff into a room and hashing out designs and apps. In the end I just put a load of stuff in place — mediawiki; drupal; corp directories some ASP/DHTML for the heck (and experience) of it.
As you say, Matt, the value of corporate networks is in what is invested in terms of participation across all levels of the org. It will take a bit for the prominence of social networks in our, erm, social lives to flow into our (team)working lives …