Iron Man and IA – Designing Amazing Interfaces – WebDu May 09
Intuitive interfaces don’t happen by accident. When gathering requirements from people about what they want from a website it takes an understanding of not only users say they want, but insights into online behaviour, motivation, cognition, memory, and use of appropriate language, to make it truly effective.
The user experience design is made all the more complex with people’s current expectations of amazing the interactivity that services like the giants like Google Apps, Twitter, Flickr, YouTube, Amazon and Wikipedia offers.
How can we create interfaces in today’s environment that are not only attractive and functional, but also intuitive — working in the way people want and expect?
Information Architects ensure certain basics are covered in their designs:
- Context - Who is going to use the interface, how and where
- Human requirements – Memory, human behaviour and language
- Solution design – Incorporating collaborative design into the process to ensure people have input into the final solution
- Validation – Ensuring the solution actually works, for example through developing prototypes, before it is built
Taking account of these steps are what ensures you end up with an amazing designs — and it’s what IAs do best
For more amazing presentations at WebDu visit www.webdu.com.au
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