Digital Strategy – Filling the gaps in your digital DNA through a Persona-based approach

My presentation to V21 in Melbourne, 2011.

With digital strategy now embedded into their DNA, a new breed of business is rapidly evolving to meet the challenges of the vastly unknown and changing future of business.

This presentation highlights how the best approach to increasing capability in this space is through an understanding of people and their behaviour, rather than from a purely technology-driven perspective.

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